PAYETTE is a leading Boston-based architectural design firm, whose practice focuses on technologically and programmatically complex buildings for scientific research, higher education, healthcare, and corporate research clients.
As a Videography and Social Media Intern at PAYETTE, I gained hands-on experience in social media management, content creation, and digital marketing strategies as a member of their team.
Responsibilities
Software and Equipment Used
I produced this two-part video series highlighting a designer’s forum presentation, overseeing everything from shooting and editing to motion graphics and sound design. Using Adobe After Effects, I created and animated custom graphics from scratch to enhance the storytelling. This ambitious project pushed me to refine my motion design skills and deepen my proficiency in Adobe After Effects.
Using DSLR cameras and equipment, I attended several office events and on-site tours to capture b-roll footage. In practice, I improved my videography skills, capturing candid reactions and well-framed shots. The footage was then used in Instagram reels, office blog posts, and website banners.
Leading all elements of production, videography, and editing, I created a collection of 15-60 second Instagram reels (@payettepeople). Each reel was designed to spotlight PAYETTE’s projects, people, and culture, while tapping into trends and audios that resonate with the platform’s audience.
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